The Launch of Króna

For the past years I have learned to use various design tools, which I have applied on large building- and infrastructure projects. About a year ago, I started using these tools to create lamps and sculptures that could be CNC produced. This experiment has provided me with a creative outlet, which has been very satisfying for me.

Since january I have experimented a lot and created many shapes. Very few of them have made it across the barrier between the digital and the physical. However, some of them have. Many of these shapes now adorn our livingroom, but also the homes of a few of the people that have shown my experiments the most interest.

The amount of interest this hobby has been shown by friends and colleagues has been amazing. The interest has been such that I have decided to establish a small webshop where some of these projects can be purchased. I have refined them and made them easier to assemble, and turned them into better products.

I call this project Króna, which is a play on the icelandic word ljósakróna (En: Chandelier).

http://krona.dk

In the same way my first shapes were experiments, this is also an experiment. I have learned a lot about setting up a webshop, product photography and how to promote your product, making this experiment already partly successful.

I have had plenty of support from interested friends and colleagues, received lots of good advice, inspiration and help. I know that I have also been a bit demanding at times, as I have really liked talking about this journey. Thanks for everything!

Hjörtur

1 comment:

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